How does Object Manager work in Salesforce?
Object Manager replaced the older per-object customization pages with a unified, searchable hub accessible from Setup. For any object, Object Manager shows fields and relationships, page layouts, Lightning record pages, compact layouts, field sets, validation rules, triggers, buttons/links/actions, record types, search layouts, and limits. Admins use it to add custom fields, modify picklist values, edit page layouts, and configure object-level settings like search, track field history, and enable features like activities or feed tracking.
Object Manager also exposes the Schema Builder, a visual tool for viewing and editing your data model graphically, useful for understanding relationships across objects. For custom objects, Object Manager is where you configure the object's label, plural label, API name, sharing model, and deployment status. It is the starting point for virtually all declarative customization in Salesforce. Clientell AI can read your org's object schema through the Metadata API and suggest optimizations, identify unused fields, and document your entire data model automatically.