How does Custom Object work in Salesforce?
While Salesforce ships with standard objects like Account, Contact, and Opportunity, custom objects let you model data unique to your business, for example, a Property object for real estate, an Inventory Item for retail, or a Support Ticket for IT. Custom objects get their own API name (suffixed with __c), page layouts, record types, list views, and can participate in relationships (lookup, master-detail, many-to-many via junction objects) with both standard and other custom objects.
Custom objects support all platform features: triggers, validation rules, flows, approval processes, reports, dashboards, field history tracking, and search indexing. Enterprise Edition orgs can create up to 200 custom objects, while Unlimited Edition supports 2,000. Schema design decisions (particularly around relationship types and record ownership) significantly impact security model, reporting capability, and governor limit consumption. Clientell AI can analyze your data model and suggest custom object structures optimized for your access patterns.