Find every idle seat, every unassigned license, every user who has been dormant for 90 days. Free 10-minute scan with annual waste calculation and renewal negotiation prep. The data your Salesforce AE hopes you never see.
Trusted by leaders at
Four numbers drawn from 1,000+ orgs we scan.
Identity licenses are typically over-provisioned during initial setup and never trimmed. Sales Cloud utilization is usually 50-70%. Marketing Cloud Connector is the only license type we see at healthy utilization.
Three in four licensed users have not logged into Salesforce in the past quarter. Either dormant ICs, transitioned employees not deactivated, or seats provisioned for projects that never started.
Across a mid-market 200-user org with mixed license types. Real range from $80K (lean org) to $500K (over-provisioned enterprise). This is the data your renewal negotiation should be based on.
Your AE has access to the same utilization data. They will not surface it before a renewal call. The audit gives you the data you need to negotiate from a position of fact.
Click any license type to see the utilization donut, idle/unassigned breakdown, and annual waste cost. Sample data from a typical mid-market org.
$287,100/year total spend · $211,860/year not delivering any user value. 84 idle + 23 unassigned seats.
The data your Salesforce AE hopes you never see before renewal.
See my licensesSix dimensions. Every dollar of waste traced to its source.
Every license type in your org: Sales Cloud Enterprise, Service Cloud, Platform, Marketing Cloud Connector, Identity, Customer Community Plus, Partner Community. Each with total seats, assigned, active (logged in past 90 days), and idle counts.
Visual breakdown of active vs idle vs unassigned per license type. Drill into any donut to see the user list. Healthy threshold: above 80% utilization. Most orgs run well below.
For every idle seat and unassigned license, the annual dollar cost based on Salesforce list pricing. Aggregate waste calculated across the full license portfolio. Often six figures of waste in mid-market orgs.
"Idle" = user is assigned a license but has not logged in for 90+ days. Each one is a reclaimable seat. Median 4-year-old mid-market org has 62 idle users still consuming paid licenses.
CSV export designed for renewal negotiations. Show your AE the actual utilization. Negotiate down to actual need. Median Clientell-audited org saves 20-35% on Salesforce renewal vs the proposed quote.
For each reclaimable seat, the action: deactivate the user (preserves data), reassign the license to a waitlisted active user, or downgrade to Identity-only. With Salesforce confirmation that the action will not break automation.
| Utilization | Band | Action |
|---|---|---|
| 80%+ | Healthy | Maintain. Renew at current seat count. |
| 60-79% | Optimization opportunity | Identify idle users. Deactivate or reassign 15-25%. |
| 40-59% | Significant waste | Reclamation sprint. Deactivate idle, downgrade to lower tier where possible. |
| 20-39% | Major waste | Negotiate down significantly at next renewal. 30-50% seat reduction realistic. |
| Below 20% | Critical waste | Consider canceling entire license block (e.g. Identity over-provisioning). Likely 60%+ reduction. |
If any of these are coming up in the next 90 days, run the audit now.
Salesforce renewals come with proposed seat counts. Without actual utilization data, you renew at the proposed number. With it, you renegotiate down 20-35% based on actual usage. Run the audit before the next renewal call.
Per-seat cost × total seats × utilization = the math your CFO actually wants. Most CIOs cannot answer the utilization variable without two weeks of work. Our audit produces the report in 10 minutes.
Layoffs or attrition reduce headcount but Salesforce licenses persist until manually deactivated. Each dormant user costs $100-300/month depending on license type. Compound over a year and the bill adds up.
Post-acquisition, you often have overlapping seats: same role, two licenses, one person. Our audit surfaces every duplicate-assignment pattern with the consolidation path.
Common over-provisioning: someone bought Sales Cloud for users who only need Platform features. Our audit detects feature utilization vs license tier and surfaces downgradeable seats.
Five deliverables. Designed for CFO, CIO, and renewal owner consumption.
Every license type with active/idle/unassigned breakdown. Visual donut + numerical table. Filterable by department or role.
Named list of every user assigned a license who has not logged in for 90+ days. Sorted by license cost. Deactivation recommendation per user.
Per-license-type and aggregate annual dollar waste at Salesforce list pricing. CFO-ready format. Includes assumptions and methodology.
CSV + PDF designed for the renewal call: actual utilization, proposed reclamation, recommended target seat counts. Cut Salesforce AE objections to specific data.
For each user, the feature utilization vs license tier. Identifies users on Sales Cloud who could downgrade to Platform, users on Platform who only need Identity, etc.
Everything CFOs and procurement teams ask before a license audit.
A Salesforce license audit measures the actual utilization of each license type in your org: how many seats you bought, how many are assigned to users, how many of those users have actually logged in recently, and how much annual cost is going to idle or unassigned seats. Clientell's audit runs in 10 minutes via read-only OAuth and produces a renewal-prep packet with the reclamation plan.
Salesforce surfaces individual user activity in Setup, but not the aggregate utilization view across license types with cost per license calculated. Your AE has access to this data but rarely volunteers it before a renewal call. The audit produces the same view in 10 minutes, no AE involvement needed.
Idle = user is assigned a paid Salesforce license but has not logged in for 90 days or more. Some idle users are seasonal (sales reps who use Salesforce during quota close but not other quarters). Most idle users are reclaimable: dormant ICs, transitioned employees, project users whose project ended. Each reclaimable seat is annual savings.
Median Clientell-audited mid-market org reclaims 20-35% of license spend through a combination of idle deactivation, unassigned consolidation, and tier downgrades. For a $500K/year Salesforce contract, that is $100K-$175K annual savings. The audit is free; the savings are real.
Deactivating a user preserves all their data (records they own, history they created). Their license is freed up but their identity persists. The risks are minimal: records owned by the deactivated user should be reassigned to an active user, and any integration users should not be deactivated. The audit identifies both risk categories before you act.
Yes. Identity licenses are typically the most over-provisioned because they are cheap and get bulk-purchased "just in case". Median utilization on Identity licenses is below 1%. The audit surfaces the actual usage so you can downgrade or cancel unused Identity blocks.
License audit is one of the dimensions in the broader Adoption & Limits surface. Pairs with Permissions Audit (where you find that licensed users have wrong access) and the broader Health Check (where adoption is one of six audit dimensions). For renewal negotiations specifically, the License Audit is the focused tool.
60-90 days before renewal is ideal. Gives you time to: identify reclaimable seats, deactivate or downgrade users, validate that the org operates fine with reduced license count, and walk into the renewal call with utilization data and a target seat count. Running it 2 weeks before renewal is too late to act on findings.
The core License Audit covers Sales Cloud, Service Cloud, Platform, Identity, Customer Community, and Partner Community. Marketing Cloud, Tableau, and MuleSoft are separate products with separate license models; we surface the connector and integration usage but the standalone license audit for those products requires their own login. Roadmap includes Marketing Cloud Q3 2026.
Yes. The scan, utilization donuts, idle roster, annual waste calculation, renewal prep packet, and downgrade analysis are all free with no paid engagement required. Most teams take the audit data to their next renewal call and save more in the first year than Clientell costs across multiple years.
Audits, calculators, and services for teams optimizing Salesforce spend.
Step-by-step playbook for running a license audit and turning findings into renewal-call leverage.
Read moreCalculatorCalculate your annual license spend across all license types.
Read moreCalculatorFull TCO including licenses, implementation, customization, ongoing admin.
Read moreAuditPair with license audit: idle users often also have over-permissioned access.
Read moreServiceBroader audit with License Audit on the Adoption & Limits surface.
Read moreGuideFull-cost breakdown for a 50-person org: licenses, labor, tools, implementation.
Read moreAuditBefore adding Agentforce on top of your stack, audit the license cost projection.
Read moreServiceContinuous license optimization instead of pre-renewal-only audits.
Read morePricingReclaim license waste via Clientell. Plans from $99/month.
Read more“Found 178 idle Sales Cloud seats and 23 unused CPQ licenses in 10 minutes. Reclaimed $219K/year. Paid for the rest of our Salesforce tooling stack and then some.”
“Ran this two months before renewal. Walked into the Salesforce sales call with the seat count we actually needed, not the inflated baseline. Saved $87K on the contract.”
Trust + security posture
Inactive users keep both licenses and permissions. Reclaim both in one pass.
Departed-employee licenses are a SOC 2 finding. Reclaim before the audit.
See when each license was last assigned and by whom.
Agentforce Conversation Credits + Data Cloud licensing audited alongside Sales Cloud seats.
Every claim on this page is anchored to a primary source. The references below cite official standards bodies, Salesforce documentation, and peer-reviewed industry research.
Supports: PSL inventory and feature gating
Supports: Per-user pricing baseline for ROI calculations
Per-license utilization. Idle roster. Annual waste calculation. Renewal prep packet. Free, no install, 10-minute scan.
Unlimited messages · No credit card required