How does Lightning App Builder work in Salesforce?
Lightning App Builder provides a WYSIWYG canvas where admins drag standard components (Related Lists, Rich Text, Report Charts), custom Lightning Web Components, and third-party AppExchange components onto a page template. Pages can be single-region, two-region, or use a header-and-body layout. Component visibility rules allow sections or components to appear conditionally based on field values, user permissions, device type, or form factor.
Record pages built in Lightning App Builder override the classic page layout experience for specific apps, Record Types, or profiles. The Dynamic Forms feature (GA for custom objects) moves individual fields and sections onto the Lightning page canvas, enabling per-field visibility rules and a much more flexible layout than classic page layouts allow. Lightning App Builder also supports utility bars, embedded Flows, and Aura/LWC components. Clientell AI can generate Lightning page configurations and component visibility rules based on your business requirements, deploying them directly to your org.