Flow Explained
Salesforce Flow (formerly Visual Workflow) is the platform's most powerful no-code automation engine. It supports multiple flow types: Screen Flows for guided user experiences, Record-Triggered Flows that fire on data changes, Schedule-Triggered Flows for batch processing, and Platform Event-Triggered Flows for event-driven architectures. Flow Builder provides elements for assignments, decisions, loops, subflows, and custom Apex actions, giving admins near-developer-level capability.
With the deprecation of Process Builder and Workflow Rules, Salesforce has consolidated all declarative automation under Flow. This unification simplifies the automation landscape but increases the importance of understanding flow performance, as poorly designed flows can hit governor limits or create recursive loops. Clientell AI's Flow Builder generates optimized flows from plain-language descriptions, handles bulkification automatically, and can migrate legacy Process Builder processes to flow equivalents in minutes.