Salesforce Marketing Cloud Manager

The Salesforce Marketing Cloud Manager is responsible for architecting and executing the backbone of our digital marketing efforts. This role designs and manages data-driven, automated journeys to ensure the right messages reach the right members at the right time, driving engagement and influencing behavior across channels. In addition, this position provides leadership and guidance to team members, ensuring alignment across campaigns, maintaining best practices, and fostering professional development within the marketing team.

Key Responsibilities

1. Architect and manage member journeys in Salesforce Marketing Cloud Journey Builder, utilizing workflow automations and SQL as necessary
2. Build and maintain data extensions based on advanced segmentation strategies and SQL queries
3. Build emails with dynamic content to personalize messaging, utilizing AMPscript where necessary
4. Manage list uploads, conduct testing, and deploy emails and SMS messages
5. Create forms and associated landing pages utilizing HTML as necessary
6. Collaborate with the Data Team to integrate Marketing Cloud with Salesforce CRM and other systems
7. Develop journey, campaign and A/B testing reports to guide continuous improvement and decision making
8. Oversee deliverability monitoring and marketing data hygiene
9. Lead, mentor, and manage additional marketing team members, providing direction, feedback, and support to ensure successful execution of marketing initiatives
10. Partner with members of the Data, Marketing, IT, Product, Services, and Account Management Teams on data flows, campaigns and projects
11. Stay up to date on Marketing Cloud features, best practices, and email marketing compliance
12. Other related duties and projects as assigned

Qualifications

1. Bachelor’s degree in Marketing, Computer Science, Data Analytics or a related field (or equivalent experience)
2. 5+ years management experience leading team members
3. 5+ years of hands-on experience with Salesforce Marketing Cloud, including Email Studio, Journey Builder, and Automation Studio
4. Proficiency in SQL for segmentation and query building
5. Experience writing AMPscript and/or SSJS for dynamic content and personalization
6. Basic HTML skills for form and landing page creation
7. Expertise with customer data sets, list creation and segmentation
8. Experience with campaign performance analysis and reporting
9. Excellent communication skills; ability to translate business requirements into technical execution
10. Highly organized with strong attention to detail
11. Strong project management skills

Preferred

1. Salesforce Marketing Cloud Email Specialist, Developer and/or Administrator certifications
2. CloudPages experience in building forms and landing pages
3. HTML, CSS, and responsive email template development skills
4. Familiarity with data integration via API or Marketing Cloud Connect
5. Experience with setting up SMS campaigns via Mobile Studio

What We Offer

1. Exclusive Team Member Travel Discounts
2. Affordable Medical Insurance
3. 100% Employer Paid Dental and Vision Insurance
4. HSA with Company Contribution
5. 401(k)
6. Basic and Voluntary Life & AD&D
7. Pet Benefits
8. Free Parking
9. Amazing Culture!

Office Highlights – Scottsdale, AZ

1. Modern, Thoughtfully Designed Workspace
2. Fully Equipped Onsite Gym
3. Indoor Basketball Court