Salesforce Marketing Cloud Email Specialist

Company Description

Are you a high-performer who wants to contribute to a mission-driven and values-based organization? If you are motivated by doing impactful work and making a difference in people’s lives, then the Indiana University Foundation (IUF) is the place for you. At the IUF, we believe in making the dream of higher education attainable, providing support for life-changing research, and preparing the next generation of leaders.

As a trailblazer among our peers, we provide fundraising leadership and endowment stewardship to support needs and initiatives across all of Indiana University’s campuses. As part of our team, you will help make IU donor’s dreams last forever.

At the IUF we work hard, celebrate achievements, and foster an environment where everyone’s contributions matter. We are nimble and innovative, and we want you to bring your ideas and energy to join forces with some of the best talent in our industry.

In addition to being part of a meaningful mission as an IUF employee, you’ll find there are many ways to connect and collaborate. Our diversity, equity, and inclusion initiatives ensure that our colleagues are celebrated for who they are and have a voice. Our FUNdation (see what we did there?) committee helps us connect and unwind with food truck lunches, holiday gatherings, costume contests, free snacks, IU spirit-wear Fridays, and spontaneous gestures that surprise and delight. Our Wellness Committee ensures that the health and well-being of our employees is top of mind, offering yoga, a lunchtime walking group, meditation breaks, the Headspace app, and topical workshops. We encourage community leadership and service and make space for our staff to pursue their passions. Our total rewards philosophy ensures that we support employees financially, emotionally, and in their career growth.

If the IUF sounds like a fit for you, we invite you to join us today.

Job Description

We are seeking a skilled Email Marketing Specialist to join our dynamic marketing team. In this role, you will collaborate closely with stakeholders and project managers to design and execute impactful email campaigns that drive engagement and results. Using Salesforce Marketing Cloud, you’ll build, deploy, and manage campaigns through tools such as Email Studio, Content Builder, and Journey Builder. You will oversee audience segmentation, implement personalization strategies, and ensure every campaign aligns with brand standards and marketing objectives.

The ideal candidate is both analytical and creative—comfortable interpreting data and optimizing performance through A/B testing and metrics analysis. You’ll ensure all communications comply with email marketing regulations, maintain documentation and best practices, and provide training and support to internal teams. Staying up to date with the latest industry trends and Salesforce advancements will be essential to maintaining excellence in campaign execution. If you’re passionate about data-driven marketing and delivering meaningful customer experiences, we’d love to hear from you!

Qualifications

Knowledge & Skills:

1. Proficiency in Salesforce Marketing Cloud, including Email Studio, Content Builder, Journey Builder, Automation Studio, and Intelligence Reports.
2. Proficiency in AMPscript for dynamic content and personalization.
3. Proficiency in SQL for audience segmentation and data manipulation.
4. Strong understanding of email marketing principles, audience segmentation, and personalization.
5. Experience with campaign performance analysis and reporting.
6. Excellent communication and collaboration skills.
7. Detail-oriented with strong organizational and time management abilities.
8. Ability to manage multiple projects in a fast-paced environment.

Education & Experience:

1. Bachelor’s degree and minimum 2 years of related professional experience in email marketing, digital communications, or information technology
2. Preferred Salesforce Marketing Cloud Certifications:
3. Marketing Cloud Email Specialist.
4. Marketing Cloud Administrator.
5. Experience with Litmus or similar email testing tools preferred.
6. Experience with Tableau preferred.
7. Experience with Marketing Cloud Intelligence Reports preferred.

Additional Information

The compensation range for this position is $55,000- $65,000 annually. This is a hybrid position based out of our Bloomington, Indiana office.

The IUF is committed to providing a safe, respectful and professional work environment that is free of Discrimination and Harassment. The IUF will not tolerate any form of Discrimination or Harassment based on the Individual’s immutable characteristics including any basis prohibited by law.