Marketing Specialist

Title: Marketing Specialist 

Department: Marketing

This role is ideal for someone who thrives in content creation and enjoys executing marketing campaigns across multiple channels. The Marketing Specialist will play a key role in producing engaging content, managing communications, and supporting marketing operations to drive brand awareness and lead generation.

Duties/Responsibilities:

Content Creation

1. Write and edit blogs, case studies, social media posts, and newsletters.
2. Design marketing collateral such as one-pagers, deck visuals, and PDFs.
3. Develop webinar slides and supporting materials.
4. Collaborate with the development team to update website content and landing pages.
5. Repurpose core content into multiple formats for different channels.

Communications Execution

1. Draft LinkedIn content for the brand and executives.
2. Publish announcements across relevant channels.
3. Manage and maintain the editorial calendar.

Campaign Execution

1. Publish social media content across platforms.
2. Manage content uploads in CMS and HubSpot.
3. Develop and execute email campaigns, including tracking in Salesforce.
4. Create webinar content and scripts.

Marketing Operations

1. Build and manage tracking links for campaigns.
2. Update CRM and HubSpot workflows as needed.
3. Maintain campaign dashboards aligned with Marketing Lead KPIs.

Education/Experience: 

1. 0- 2 years of experience in marketing, content creation, or digital communications. 
2. Strong writing and editing skills with attention to detail. 
3. Proficiency in design tools (e.g., Canva, Adobe Suite) and presentation software. 
4. Experience with CMS, HubSpot, Salesforce, and email marketing platforms. 
5. Ability to manage multiple projects and meet deadlines in a fast-paced environment. 

Physical Requirements: 

1. Prolonged periods sitting at a desk and working on a computer.
2. Must be able to lift 15 pounds at times.