Senior Manager, Salesforce Marketing Cloud

Company Description

Are you a high-performer who wants to contribute to a mission-driven and values-based organization? If you are motivated by doing impactful work and making a difference in people’s lives, then the Indiana University Foundation (IUF) is the place for you. At the IUF, we believe in making the dream of higher education attainable, providing support for life-changing research, and preparing the next generation of leaders. 

As a trailblazer among our peers, we provide fundraising leadership and endowment stewardship to support needs and initiatives across all of Indiana University’s campuses. As part of our team, you will help make IU donors' dreams last forever.  

At the IUF we work hard, celebrate achievements, and foster an environment where everyone’s contributions matter. We are nimble and innovative, and we want you to bring your ideas and energy to join forces with some of the best talent in our industry. 

In addition to being part of a meaningful mission as an IUF employee, you’ll find there are many ways to connect and collaborate. Our FUNdation (see what we did there?) Committee helps us connect and unwind with food truck lunches, holiday gatherings, costume contests, free snacks, IU spirit-wear Fridays, and spontaneous gestures that surprise and delight. Our Wellness Committee ensures that the health and well-being of our employees is top of mind through outstanding benefits, mental health offerings, and activities. We encourage community leadership and service and make space for our staff to pursue their passions. Our total rewards philosophy ensures that we support employees financially, emotionally, and in their career growth. 

If the IUF sounds like a fit for you, we invite you to join us today. 

Job Description

Are you a Salesforce Marketing Cloud expert? Do you thrive building and executing strategy and leading and developing a team? Do you have experience implementing Salesforce Marketing Cloud from the ground up at a complex organization? If you answered yes to all the above, this is the role for you! The Indiana University Foundation is seeking a Senior Manager, Salesforce Marketing Cloud (SFMC) to lead our marketing team in driving impactful email marketing initiatives for the Indiana University Alumni Association and the Foundation.

The ideal candidate is a strategic thinker, technically skilled in SFMC, and a motivational leader capable of managing a team of Email Automation Specialists and Marketing Cloud Developers. This role will be responsible for ensuring our email campaigns and communication touchpoints effectively engage multiple alumni and donor audiences, leveraging data-driven personalization, automation, and best practices in email marketing.

The Senior Manager will oversee the development and execution of integrated email and communication strategies, ensuring alignment with advancement and fundraising goals. This individual will act as both a team leader and a hands-on SFMC expert, supporting campaign execution, data-driven decision-making, and continuous optimization. We are looking for a Senior Manager who is excited to build, coach, teach, and optimize. Join the Indiana University Foundation’s Marketing & Communications team today and help us create incredible journeys for over 1 million alumni and friends of Indiana University

Qualifications

Knowledge and Skills:

1. Expertise in Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Contact Builder, and AMPscript.
2. Salesforce Marketing Cloud certifications (Email Specialist, Marketing Cloud Consultant, or Developer) preferred.
3. Strong knowledge of HTML/CSS for responsive email design.
4. Proficiency in SQL for audience segmentation, reporting, and data extraction.
5. Familiarity with API integrations between SFMC and CRM platforms (Salesforce, Blackbaud, etc.).
6. Demonstrated ability to manage and develop a team, fostering a culture of continuous improvement.
7. Exceptional organizational and project management skills, with the ability to manage multiple priorities and deadlines.
8. Experience leading cross-functional projects and collaborating with diverse stakeholders.
9. Strategic think with a hands-on approach to execution.
10. Strong communication and interpersonal skills to lead a team and collaborate across departments.
11. Passion for leveraging technology to enhance engagement and drive fundraising results.
12. Ability to balance technical expertise, marketing strategy, and leadership responsibilities effectively.
13. Adaptability in a fast-paced, mission-driven environment with evolving needs.

Education and Experience:

1. Bachelor’s degree in Marketing, Communications, Business, or a related field.
2. 5-10 years of experience in email marketing, including at least 5 years of hands-on experience with Salesforce Marketing Cloud.
3. Proven leadership experience managing a team of Marketing Cloud Developers and Email Automation Specialists.
4. Experience working in higher education, nonprofit fundraising, or alumni/donor engagement marketing is highly preferred.
5. Strong communication, interpersonal and organizational skills, both oral and written.
6. Excellent customer service and problem-solving skills.
7. Ability to effectively work with diverse constituencies in a large, fast-paced professional work environment.
8. Experience creating and managing data-driven email marketing strategies that deliver measurable results.
9. Ability to analyze campaign data, identify trends, and recommend actionable improvements.
10. Strong understanding of A/B testing methodologies and email optimization techniques.

Additional Information

Applications will be accepted through at least March 30th, 2025. A cover letter expressing your interest in the role is recommended as part of your application. This position is based out of our Bloomington, Indiana office and offers a hybrid schedule. The selected candidate is expected to be in office Monday, Tuesday, and Thursday each week and may work remotely if desired on Wednesday and Friday.

The IUF is committed to providing a safe, respectful and professional work environment that is free of Discrimination and Harassment. The IUF will not tolerate any form of Discrimination or Harassment based on the Individual’s race, ethnicity, religion, color, sex, age, national origin, genetic information, sexual orientation, disability, gender identity or expression, ancestry, marital status, protected veteran status, pregnancy, or any other basis prohibited by law.