How does Experience Cloud work in Salesforce?
Experience Cloud enables Salesforce orgs to create digital experiences for customers, partners, and employees that connect directly to CRM data. Sites are built using Experience Builder, a drag-and-drop tool with pre-built templates for customer service portals, partner relationship management, e-commerce storefronts (B2B Commerce), and marketing microsites. Each site has its own URL, branding, navigation, and guest/authenticated access model.
External users access Experience Cloud sites through special license types: Customer Community, Customer Community Plus, Partner Community, and External Identity licenses, each with different feature and object access levels. Internal Salesforce data is exposed to external users through sharing sets, sharing groups, and guest user profiles, all requiring careful security configuration to prevent data exposure. Experience Cloud sites support Lightning Web Components, CMS content, Apex-powered custom pages, and Einstein recommendations. Clientell AI helps teams configure Experience Cloud security models, ensuring external users see only the data they should, while admins maintain full visibility.