Experience Cloud Explained
Experience Cloud enables Salesforce orgs to create digital experiences for customers, partners, and employees that connect directly to CRM data. Sites are built using Experience Builder, a drag-and-drop tool with pre-built templates for customer service portals, partner relationship management, e-commerce storefronts (B2B Commerce), and marketing microsites. Each site has its own URL, branding, navigation, and guest/authenticated access model.
External users access Experience Cloud sites through special license types: Customer Community, Customer Community Plus, Partner Community, and External Identity licenses, each with different feature and object access levels. Internal Salesforce data is exposed to external users through sharing sets, sharing groups, and guest user profiles, all requiring careful security configuration to prevent data exposure. Experience Cloud sites support Lightning Web Components, CMS content, Apex-powered custom pages, and Einstein recommendations. Clientell AI helps teams configure Experience Cloud security models, ensuring external users see only the data they should, while admins maintain full visibility.
Related Salesforce Terms
Sales Cloud
Sales Cloud is Salesforce's core CRM product for managing the full sales cycle, from lead capture and opportunity tracking to forecasting and closing deals.
Service Cloud
Service Cloud is Salesforce's customer service platform that provides tools for case management, omnichannel support, knowledge bases, and field service operations.
Profile
A Profile in Salesforce defines the baseline set of permissions, page layout assignments, and system settings that apply to every user assigned to it.
Sharing Rule
A Sharing Rule in Salesforce automatically extends record access to specific groups of users beyond what Organization-Wide Defaults and the role hierarchy provide.