Escalation Rule

Escalation Rules enforce service-level agreements (SLAs) by monitoring Case age and taking action when resolution thresholds are breached. Like assignment rules, only one escalation rule can be active at a time, but it can contain multiple rule entries. Each entry defines criteria for which Cases to monitor and one or more escalation actions that fire after defined time intervals, for example, reassign to a senior agent after 4 hours, notify the support manager after 8 hours, and escalate to the VP after 24 hours.

Escalation timing is based on when the Case was created or last modified, and business hours can be factored into the calculation so that weekends and holidays do not count against the SLA clock. Cases are removed from the escalation queue when they are closed or when their field values no longer match the escalation criteria. For more complex SLA tracking, Salesforce offers Entitlement Management with milestones, which provides per-customer SLA definitions. Clientell AI can help configure escalation rules aligned with your SLA commitments and set up dashboards to track compliance rates.