Salesforce Marketing Cloud Senior Administrator

Ability to work a hybrid schedule working up to 3 days a week in the office located in West Lafayette, Indiana is required. This is not a remote position. 

Working for the Purdue For Life Foundation offers a unique opportunity to be part of an organization dedicated to empowering Purdue University alumni and fostering a lifelong connection to the institution. By joining our team, you'll have the chance to contribute to a mission that supports educational initiatives, scholarships, and programs that positively impact the lives of Purdue students and graduates. The Foundation's commitment to education and community engagement provides a fulfilling work environment where you can make a meaningful difference in the lives of individuals and the broader community. Additionally, you'll have access to a network of passionate colleagues and the resources needed to drive positive change, making the Purdue For Life Foundation an inspiring and rewarding place to build your career. 

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Responsibilities

The ideal candidate is a strategic thinker and technically skilled in Salesforce Marketing Cloud (SFMC), with a strong ability to execute data-driven, personalized, and automated email campaigns. This role is responsible for advancing engagement across alumni and donor audiences through optimized email marketing and communication touchpoints.

This position will lead the development and execution of integrated email strategies aligned with advancement and fundraising goals. As a hands-on SFMC expert, this individual will support campaign execution, leverage data to drive decisions, and continuously refine email performance through best practices and optimization.

1. Design and execute sophisticated, personalized email campaigns using Salesforce Marketing Cloud tools including Journey Builder, Automation Studio, Email Studio, and Contact Builder.
2. Collaborate with internal stakeholders to define campaign requirements, segment audiences, and implement multi-step customer journeys.
3. Develop dynamic content using AMPscript and HTML/CSS for responsive email templates.
4. Perform data analysis to measure campaign performance, test outcomes, and recommend optimizations.
5. Utilize SQL and relational data extensions to create complex audience segments and manage data flows.
6. Work with IT and CRM teams to maintain data integrity and support platform integrations and enhancements.
7. Stay current on best practices in email marketing, automation, deliverability, privacy, and compliance (CAN-SPAM, GDPR).
8. Identify opportunities to innovate and improve constituent engagement through email channel enhancements.

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Required Skills, Knowledge and Abilities

1. Advanced proficiency in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder, AMPscript).
2. SFMC certifications preferred (Email Specialist, Marketing Cloud Consultant, Developer).
3. Strong understanding of responsive email design using HTML and CSS.
4. Experience with SQL for segmentation, reporting, and querying data within SFMC.
5. Familiarity with APIs and data integration between CRM systems and SFMC (e.g., Salesforce).
6. Strong organizational and project management skills; ability to manage multiple priorities independently.
7. Excellent communication and collaboration skills with cross-functional teams.
8. Analytical thinker who can turn data into actionable insights and campaign improvements.
9. Adaptability and initiative in a mission-driven, fast-paced environment.
10. Ability to work a hybrid schedule working up to 3 days a week in the office located in West Lafayette, Indiana. 

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Required Education and Benefits

1. Bachelors degree required
2. Minimum 3-5 years of relevant experience 
3. Advanced proficiency in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder, AMPscript) required
4. Experience with SQL for segmentation, reporting, and querying data within SFMC required
5. SFMC certifications preferred (Email Specialist, Marketing Cloud Consultant, Developer) but not required

Job Level: Professional 3

Benefits Summary for eligible employees:

1. 10 paid holidays per year.
2. Accrue up to 22 vacation days a year.
3. Traditional pre-tax 403(b) and Roth retirement plans available.
4. 10% employer contribution to your retirement plan and immediate vesting.
5. Health Savings Account- earn up to $450 annually towards medical expenses.
6. Employer funded Preventative Dental and Vision insurance. 
7. Tuition discounts on eligible programs at Purdue University and Purdue Global for qualified employees, spouses, and dependents.

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About Purdue for Life Foundation

The Purdue for Life Foundation is an equal opportunity, affirmative action employer. Purdue for Life views, evaluates, and treats all persons in all Foundation-related activities solely as individuals on the basis of their own personal abilities, qualifications, and other relevant characteristics. All qualified applicants for employment will receive consideration without regard to race, religion, color, gender, national origin or ancestry, genetic information, marital status, parental status, sexual orientation, gender identity and expression, disability, or status as a veteran.

Purdue for Life will not sponsor employment authorization for this position.

A criminal conviction check and negative controlled substance test are required for employment in this position.