Salesforce Systems Administrator

At Trackforce, we’re transforming the way physical security operations are managed worldwide. As the leading SaaS platform for physical security workforce management, we help security companies and organizations streamline guard operations, respond faster, improve efficiency, and reduce costs — all while keeping safety and protection front and center.

We support more than 4,600 clients across 50+ countries and are backed by a global team of 300+ professionals. With headquarters in Dallas, Texas and Centers of Excellence in Montreal, Quebec and Wroclaw, Poland, we collaborate across regions and time zones in a fully remote, flexible work environment designed for impact and balance.

Position: Salesforce Systems Administrator

Location: USA, East Coast preferred - remote 

Position Type: Full-time

Position Summary

We are seeking a Salesforce Systems Administrator with a strong Salesforce Admin background to own and manage our entire Go-to-Market (GTM) technology stack. This is a sole contributor role, meaning you will be the primary and only GTM systems resource, responsible for Salesforce administration, system integrations, process automation, and overall tech stack optimization.

The ideal candidate is a self-sufficient problem solver with experience in Salesforce customization, GTM tool integrations, and workflow automation. You will need to be comfortable working independently while collaborating across Sales, Marketing, Customer Success, and Revenue Operations to support business needs and drive efficiency.

Key Responsibilites

1. Salesforce Administration & Optimization
2. Serve as the sole Salesforce administrator, managing user access, profiles, roles, security settings, and permissions.
3. Configure and optimize Salesforce objects, fields, workflows, validation rules, page layouts, and automation to support GTM teams.
4. Troubleshoot and resolve Salesforce performance issues, data inconsistencies, and system errors without reliance on external resources.
5. Develop and maintain dashboards, reports, and forecasting models for Sales, Marketing, and Customer Success teams.
6. Continuously assess CRM efficiency and propose enhancements to improve sales productivity and data accuracy.
7. GTM Tech Stack Administration & Integrations
8. Independently manage and maintain integrations between Salesforce and GTM tools such as Outreach, Gong, ZoomInfo, DealHub, and marketing automation platforms (HubSpot).
9. Own API connections, data syncs, and automation workflows (Workato), ensuring seamless data flow across platforms.
10. Evaluate, implement, and manage new tools and technologies to enhance sales, marketing, and customer success operations.
11. Serve as the primary troubleshooter and point of contact for system issues, with minimal reliance on external consultants.
12. Process Automation & Operational Efficiency
13. Identify manual, time-consuming processes within the sales cycle and implement automated workflows in Salesforce and GTM tools.
14. Support and enhance Lead-to-Cash, Quote-to-Cash (QTC), and territory management processes within Salesforce.
15. Maintain data integrity and accuracy, implementing data validation, deduplication, and enrichment strategies.
16. Cross-Functional Collaboration & Support
17. Work closely with Sales, Marketing, Customer Success, RevOps, and Finance, acting as the sole systems resource for all GTM technology needs.
18. Provide training, documentation, and enablement support for sales reps, SDRs, and CSMs using Salesforce and other tools.
19. Collaborate with RevOps and Finance teams to ensure contract management, data privacy, and revenue policies align with system configurations.
20. Act as the liaison between GTM teams and external vendors when additional support or tool enhancements are needed.
21. AI & Intelligent Automation (Salesforce + GTM Stack)
22. Design and implement AI-driven workflows within Salesforce, leveraging tools such as Salesforce Einstein and Agentforce to improve productivity and decision-making across GTM teams.
23. Identify high-impact use cases for AI agents (e.g., lead qualification, next-best-action recommendations, pipeline inspection, and automated follow-ups) and deploy scalable solutions.

Qualifications

1. 5+ years of Salesforce administration experience, preferably in a B2B SaaS or enterprise sales environment.
2. Salesforce Administrator Certification
3. Proven ability to work independently as the sole systems admin, supporting a growing GTM organization without dedicated technical team members.
4. Experience integrating and managing GTM tools such as Outreach, Gong, ZoomInfo, RingLead, DealHub, and marketing automation platforms (HubSpot)  
5. Strong understanding of Salesforce data structures, sales processes, opportunity management, and forecasting.
6. Experience with AI-enabled CRM capabilities, including Salesforce Einstein, Agentforce, or similar AI/automation tools within a GTM environment.
7. Familiarity with prompt design, AI workflow orchestration, or low-code AI tools is a strong plus
8. Hands-on experience with Salesforce Flow, Validation Rules, and Process Builder for workflow automation.
9. Strong analytical mindset with proficiency in reporting, dashboards, and data manipulation (Excel, Google Sheets, SQL a plus).
10. Comfortable working in a fast-paced, high-growth environment where systems must be continuously optimized.
11. Language Skills:
12. English fluency required / French fluency is a plus.

Success Metrics

1. Systems people trust and actually use

2. Salesforce and the GTM stack are clean, intuitive, and secure — with strong user management and permissions.

3. <24h turnaround for user access / permission requests

4. A faster, lower-friction revenue engine

5. Manual work is reduced and core GTM processes run smoothly end-to-end.

6. SLA adherence on key processes (e.g., deal desk turnaround, lead routing) ≥95%

7. AI that meaningfully improves execution

8. AI is embedded in workflows and actually used to drive better decisions.

9. ≥50% of reps/managers engaging with AI-driven insights weekly

Working at Trackforce

This role is 100% remote, offering flexibility so you can harmonize your personal life with meaningful, global work. Our teams are customer focused, collaborative, and empowered by innovation. Following our recent merger, Trackforce is now the true market leader in security workforce management software — and we’re just getting started.

Benefits We Offer

·       Fully remote & flexible work

·       Open Time Off (OTO) policy

·       Medical, dental & vision coverage

·       Health Savings Account (HSA)

·       Life, AD&D & disability insurance

·       401(k) with company match

·       Wellness & mental health support

·       Travel assistance & global support

·       Employee referral program

At Trackforce, we are committed to providing an inclusive, respectful, and discrimination free workplace. We do not tolerate discrimination or harassment of any kind and make employment decisions based on qualifications, merit, and business needs. We proudly comply with local employment laws and are an equal opportunity employer in all locations where we operate.