Dreamforce 2025: Your Complete Guide to San Francisco's Best Parties, Events & Networking Opportunities (October 14-16)

The Dreamforce Dilemma Every Salesforce Professional Faces

Picture this: You're at Dreamforce 2025, surrounded by 45,000+ Salesforce professionals, 1,500+ sessions to choose from, and 30+ exclusive after-parties happening across San Francisco. But here's the brutal reality: You have only 72 hours, and you're already drowning in your day-to-day Salesforce backlog.

64.7% of Salesforce admins say the platform is too complex, and 53% feel too much is expected of them. Meanwhile, RevOps leaders spend 60+ hours monthly on manual Salesforce tasks instead of the strategic networking that could transform their careers. Executives attend Dreamforce seeking breakthrough connections but waste precious hours troubleshooting CRM issues remotely.

What if you could attend Dreamforce knowing your Salesforce instance was running flawlessly—without you?

This comprehensive guide reveals not just which Dreamforce 2025 parties and events to attend, but how to maximize your networking ROI when you're finally freed from operational firefighting. Whether you're a Salesforce admin managing 50+ users, a RevOps director scaling operations across teams, or an executive seeking strategic partnerships, we've curated the essential events that match your goals.

Here's what you'll discover:

• 30+ exclusive Dreamforce parties with direct RSVP links
• Strategic networking events by professional role (admin, RevOps, C-suite)
• Day-by-day breakdown (October 14-16) with optimal scheduling
• How execution AI transforms your Dreamforce experience
• Insider tips from 9-year Dreamforce veterans

Let's ensure your Dreamforce 2025 is about connections, not configurations.

Why Dreamforce 2025 Is Different: The Agentic Enterprise Revolution

Dreamforce 2025 centers on "The Agentic Enterprise"—Salesforce's vision where AI agents execute workflows autonomously, not just suggest what humans should do. This isn't hype; it's the operational transformation that changes how Salesforce professionals work.

The stats that matter:

• 45,000+ in-person attendees plus 200,000+ virtual participants
• 1,500+ sessions spanning keynotes, breakouts, and hands-on training
• $2.1 billion in economic impact for San Francisco (2024 data)
• October 14-16, 2025 at Moscone Center, downtown San Francisco

What "Agentic Enterprise" Means for YOU

For Salesforce Admins: The Admin Keynote (Tuesday, October 15, 3:30 PM) showcases no-code AI agent creation—but the gap between "AI suggests code" and "AI executes workflows" remains massive. While Salesforce unveils Einstein for Flow and Agentforce 2.0, many admins still face the challenge: Who builds and maintains these automations when you're already at capacity?

For RevOps & SalesOps Leaders: The Agentforce Keynote (Tuesday, October 15, 9:00 AM) reveals autonomous AI agents for sales and service—yet internal operational workflows (data cleansing, flow debugging, report generation) remain manual. RevOps leaders spend 40-60 hours monthly on Salesforce administration instead of strategic pipeline optimization and forecasting.

For GTM Leaders & Executives: The main keynote with Marc Benioff and tech luminaries (Sundar Pichai, Andrew Ng) explores AI-human collaboration at scale—but the question remains: How do you scale operations without scaling headcount? The answer lies in execution AI that handles the operational heavy lifting.

This is why strategic networking at Dreamforce 2025 matters more than ever: The conversations you have, partnerships you forge, and insights you gain can only happen when you're not firefighting Salesforce issues remotely.

Test Your Dreamforce Knowledge: Take the Quiz! 🎯

Before you dive into party planning, how well do you really know Dreamforce?

We’ve created an interactive Dreamforce Trivia Challenge to test your expertise about Dreamforce history, Salesforce innovations, and conference traditions.

Perfect for:
🧠 Warming up before the conference
🤝 Breaking the ice at networking events ("Did you take the Dreamforce quiz?")
🏆 Competing with colleagues (who’s the real Salesforce expert?)
⏱️ Killing time during travel to San Francisco

Take the Dreamforce Trivia Challenge →

The ROI of Strategic Dreamforce Networking: By Role

Before we dive into the party guide, let's quantify why your presence at these events matters:

For Salesforce Administrators

Time Investment: 3 days away from desk = ~24 work hours Potential ROI:

• Career-advancing connections with Salesforce MVPs and evangelists
• Learning about tools that save 15-20 hours/week (800+ hours annually)
• Certification guidance worth $8,000-$15,000 in salary increases
• Community relationships that solve problems in minutes vs. hours

Example: A Salesforce admin attending Gearset's Newcomers Sunshine Stroll connected with a mentor who introduced them to automation best practices, reducing their flow-building time by 40% and freeing 8 hours weekly for strategic projects.

For RevOps & SalesOps Professionals

Time Investment: 3 days + travel = ~30 work hours Potential ROI:

• Partnerships with tool vendors solving $200K-$500K/year inefficiency problems
• Insights from peers managing similar org complexity
• Validation of roadmap decisions worth millions in revenue impact
• Recruitment connections for scaling teams

Example: A RevOps Director at a SaaS scale-up met a solutions architect at The RevOps Dream Team Happy Hour who introduced an automation approach that eliminated 30% of their team's manual work, enabling focus on strategic forecasting initiatives.

For C-Suite & GTM Leaders

Time Investment: 2-3 days + travel = ~20-25 work hours Potential ROI:

• Strategic partnerships worth 7-figure revenue opportunities
• Competitive intelligence on GTM innovations
• Investor/board-level insights on AI transformation
• Talent pipeline for key leadership hires

Reality Check: Executives who attend Dreamforce purely for keynotes miss 80% of the value. The after-parties, intimate dinners, and exclusive lounges are where deals happen and careers accelerate.

The bottom line: Your Dreamforce ROI isn't just about sessions attended—it's about the quality of conversations you can have when your Salesforce operations run autonomously.

Your Complete Dreamforce 2025 Party & Events Guide

Strategic Approach to Event Selection

With 30+ parties and countless networking opportunities, strategic selection is critical. Here's how to choose based on your goals:

🎯 For Career Advancement → Prioritize community-building events (SF Ben Hub, BlazerFest) 🤝 For Partnership Development → Target vendor-hosted events aligned with your tech stack 🎸 For Pure Networking → High-energy parties with diverse attendee profiles (FutureShock 2.0, Dreamfest) 💼 For Intimate Conversations → Exclusive dinners and small-group experiences 🧠 For Industry Insights → Panel discussions and thought leadership events

Monday, October 13: Pre-Dreamforce Warm-Up Events

🌅 Gearset's Newcomers Sunshine Stroll | 4:00 PM - 5:00 PM

Venue: Salesforce Tower, 415 Mission St. Who Should Attend: First-time Dreamforce attendees, Salesforce admins, DevOps professionals Why It Matters: Walking tour led by 5x Dreamforce veteran Jack McCurdy. Perfect for orienting yourself to San Francisco while building connections before the chaos begins.

Pro Tip: Ask about DevOps best practices—Gearset attendees often share insights on deployment automation and testing strategies that save 10-15 hours/week.

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🏥 Penrod's Healthcare Happy Hour | 5:00 PM - 7:00 PM

Venue: ZOË Cocktail Bar & Bites, 579 Howard St. Who Should Attend: Healthcare industry professionals, Salesforce Health Cloud users, compliance-focused admins Why It Matters: Exclusive event with Salesforce healthcare experts. If you're in healthcare/life sciences, this is the pre-event networking opportunity.

Insider Insight: Healthcare organizations have unique Salesforce requirements around HIPAA compliance and patient data management. Conversations here often reveal industry-specific customization strategies worth thousands in consulting fees.

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🎬 Operatus' Dreamforce Premiere Party | 6:00 PM - Late

Venue: Laszlo by Foreign Cinema, 2526 Mission St. Who Should Attend: RevOps professionals, marketing ops leaders, creative technologists Why It Matters: Retro cinematic vibes with live DJ. Operatus specializes in operational excellence—expect conversations about process optimization and automation.

Networking Angle: Mission District location (slightly off the beaten path) means more intimate conversations with fewer crowds. Perfect for deeper discussions about RevOps automation strategies.

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🍸 Heroku Happy Hour @ Madarae | 6:00 PM - 9:00 PM

Venue: Madarae, 46 Minna St. Who Should Attend: Developers, technical architects, integration specialists Why It Matters: Custom cocktails + photo booth + developer-focused networking. If you're building custom applications or handling complex integrations, Heroku conversations reveal architectural insights.

Tech Focus: Heroku professionals often discuss integration best practices for connecting Salesforce with external systems—valuable for admins managing 10+ integrations.

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🎉 BlazerFest Kick Off Party | 6:00 PM - 9:00 PM

Venue: Southside Spirit House, 575 Howard St. Who Should Attend: Community-focused Trailblazers, networking enthusiasts, Dreamforce newcomers Why It Matters: Join the PartyBlazers WhatsApp Community before the event—this grassroots community is where you'll find peer support, job opportunities, and authentic Salesforce networking throughout the year.

Community Value: Unlike vendor-sponsored events, BlazerFest is peer-organized. Conversations here are unfiltered, authentic, and often reveal real-world challenges and solutions that don't make it into official sessions.

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💼 The Financial Services DF25 Tailgate Welcome Party | 6:00 PM - 9:00 PM

Venue: Zenn Lounge, 201 3rd St. Who Should Attend: Financial services professionals, compliance officers, fintech Salesforce users Why It Matters: Financial services have unique Salesforce requirements (FINRA, SEC regulations). This party brings together professionals navigating these challenges.

Strategic Note: Financial services companies often have the most complex Salesforce implementations. Conversations here frequently cover data governance frameworks and security audit strategies.

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🎃 Sweep-o-ween: All Dreamforce Eve | 6:00 PM - 9:00 PM

Venue: Novela, 662 Mission St. Who Should Attend: GTM professionals, RevOps leaders, SalesOps managers Why It Matters: Halloween-themed networking with GTM and RevOps professionals who "speak your language." Sweep specializes in GTM intelligence—expect conversations about pipeline optimization and revenue acceleration.

ROI Focus: Attendees often discuss sales cycle optimization and conversion rate improvements. Perfect for RevOps professionals seeking peer insights on forecasting accuracy.

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📊 Sercante's Dreamforce Welcome Bash | 6:00 PM - 10:00 PM

Venue: Yerba Buena Bar, 141 2nd St. Who Should Attend: Marketing operations professionals, Pardot/Marketing Cloud users, demand gen leaders Why It Matters: Sercante is THE Marketing Cloud consulting firm. If you're managing marketing automation, this is where you meet Marketing Champions, Salesforce MVPs, and industry leaders.

Marketing Ops Goldmine: Conversations here cover marketing cloud implementation strategies, attribution modeling, and campaign optimization—worth thousands in consulting insights.

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🍽️ Outdoo's Boudin Bakery Sales Leadership Dinner | 6:00 PM - 10:00 PM

Venue: Boudin Bakery @ Fisherman's Wharf, 160 Jefferson St. Who Should Attend: VPs of Sales, CROs, senior sales leaders (invite-only) Why It Matters: Off-the-record conversations with senior sales leaders. This is where executives discuss unfiltered challenges around sales productivity, quota attainment, and team scaling.

Executive Insight: Small-group dinners like this often reveal sales methodology implementations and forecasting strategies that never make it into public presentations.

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🏀 Dreamforce 2025 Kick-Off with Baron Davis | 6:00 PM - 10:00 PM

Venue: TBA (hosted by Enosix) Who Should Attend: ERP integration professionals, supply chain operations, finance system managers Why It Matters: Two-time NBA All-Star Baron Davis headlines. Enosix specializes in ERP integrations—if you're connecting Salesforce with SAP, Oracle, or NetSuite, this event brings together integration experts.

Integration Focus: Conversations often cover ERP integration best practices and data synchronization strategies for complex enterprise environments.

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🎤 Dreamforce 2025 PepUp Tech Karaoke for a Cause | 7:00 PM - Late

Venue: Pandora Karaoke, 50 Eddy St. Who Should Attend: Community advocates, diversity champions, anyone supporting tech education Why It Matters: Supporting Black Girls Code through karaoke. High-energy networking with a purpose. Proceeds benefit tech education initiatives.

Community Impact: Beyond networking, this event supports the next generation of tech professionals. Attendees are often passionate about diversity in tech and building inclusive Salesforce teams.

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Tuesday, October 14: Dreamforce Day 1 Events

🥓 DF25 Newbie Reunion "Bacon" Breakfast | 7:00 AM - 8:45 AM

Venue: Sears Fine Food, 439 Powell St. Who Should Attend: First-time Dreamforce attendees, early risers, networking enthusiasts Why It Matters: Start the day with personal connections before 45,000 people flood Moscone Center. Small breakfast gatherings create lasting relationships.

Tactical Advantage: Morning networking is underrated. Attendees here are intentional about connections—you'll meet people who prioritize relationships over swag collection.

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📺 Dreamforce Keynote Watch Party | 10:00 AM

Venue: INSPIRE Lounge, 201 3rd St, Floor 11 Who Should Attend: Anyone wanting to watch keynotes without badge chaos, remote attendees Why It Matters: Hosted by Coastal—watch Marc Benioff's main keynote with community commentary, great snacks, and no Moscone crowds.

Strategic Note: Keynote watch parties often spark better discussions than attending in person. You can pause for questions, debate announcements, and network simultaneously.

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👩‍💼 Annual Women in Financial Services Panel & Cocktail Hour | 3:00 PM - 5:00 PM

Venue: Zenn Lounge, 201 3rd St. Who Should Attend: Women in financial services, diversity advocates, FS professionals Why It Matters: Candid panel discussion with women shaping financial institutions. Topics cover leadership, navigating male-dominated industries, and career advancement strategies.

Career Development: Panels like this provide mentorship insights and career guidance worth years of trial-and-error. Attendees often form mentorship relationships that extend beyond Dreamforce.

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🏥 Healthcare & Life Sciences Happy Hour | 4:00 PM - 7:00 PM

Venue: Hammett Suite at Timbri Hotel, 33 Turk St. Who Should Attend: Healthcare and life sciences professionals, HLS Cloud users, compliance specialists Why It Matters: Simplus, Infosys, and Fluido co-host. If you're managing HIPAA-compliant Salesforce implementations, this brings together industry experts.

Compliance Focus: Healthcare Salesforce implementations require specialized knowledge. Conversations here often cover patient data handling, regulatory compliance, and industry-specific customization strategies.

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🌟 Nonprofit Reception @ the Embarcadero Center | 4:30 PM - 7:30 PM

Venue: Embarcadero Center (rooftop) Who Should Attend: Nonprofit professionals, NPSP users, social impact leaders Why It Matters: Official Salesforce nonprofit community event. Stunning rooftop views, themed cocktails, and the most mission-driven community in the Salesforce ecosystem.

Community Value: The nonprofit Salesforce community is incredibly supportive and collaborative. Conversations here often reveal CRM implementation strategies for resource-constrained organizations.

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🎨 epiGrowth's SoMa Art Gallery Gathering | 5:00 PM - 7:00 PM

Venue: SoMa District Art Gallery, 1069 Howard St. Who Should Attend: Creative technologists, user experience professionals, design-focused admins Why It Matters: Intimate gathering featuring the Gamelatron sculpture installation. epiGrowth specializes in growth strategy—expect conversations about user adoption and change management.

UX Focus: For admins struggling with user adoption (53% feel too much is expected of them), this event connects you with professionals who've solved similar challenges through better UX design.

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🏨 Milestone Technologies' Luxury Happy Hour | 5:00 PM - 7:00 PM

Venue: Ritz Carlton Presidential Suite, 600 Stockton St. Who Should Attend: Enterprise decision-makers, IT leaders, AI strategy professionals Why It Matters: Luxury venue + AI-focused discussions. Milestone specializes in AI strategy and Agentforce implementation. If you're exploring Agentforce deployment, this is where to get expert insights.

AI Strategy: Conversations often cover the gap between "AI that suggests" and "AI that executes"—perfect for understanding how Agentforce complements operational AI tools.

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🍹 The Full Refresh: Gearset Happy Hour | 5:00 PM - 7:00 PM

Venue: Alchemist Bar & Lounge, 679 3rd St. Who Should Attend: Salesforce DevOps professionals, deployment specialists, CI/CD enthusiasts Why It Matters: Gearset is THE DevOps platform for Salesforce. If you're managing deployments, this is where you meet professionals handling complex release management.

DevOps Goldmine: Conversations cover testing best practices, automated deployment strategies, and reducing deployment failures—worth thousands in avoided downtime.

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🎭 1920's Themed Speakeasy Happy Hour | 5:00 PM - 8:00 PM

Venue: The Harlequin, 68 4th St. Who Should Attend: Sales leaders, partnership professionals, enterprise decision-makers Why It Matters: Ad Victoriam hosts a modern speakeasy with "insider knowledge" theme. Ad Victoriam is a top Salesforce consulting partner—conversations often reveal implementation strategies and organizational change management.

Consultancy Insight: If you're considering hiring a Salesforce consulting firm, this is your chance to vet partners in a relaxed setting and understand their approach to complex implementations.

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🍷 Wine Pairing Experience For B2B Marketers With Mutiny | 5:00 PM - 8:00 PM

Venue: Wine Down, 685 Folsom St. Who Should Attend: CMOs, VPs of Marketing, Demand Gen leaders (invite-only) Why It Matters: ABM Uncorked brings together senior marketing leaders for intimate wine pairing. Mutiny specializes in personalization—expect conversations about ABM strategy and personalization at scale.

Executive Networking: Small invite-only events like this create deeper relationships than large parties. Perfect for CMOs seeking peer insights on marketing attribution and ROI measurement.

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☁️ AI Afterglow: Welcome Happy Hour | 5:00 PM - 8:00 PM

Venue: INSPIRE Lounge, 201 3rd St, Floor 11 Who Should Attend: AI enthusiasts, technology innovators, Agentforce explorers Why It Matters: Coastal hosts an AI-focused happy hour with "no decks, no pitches, just AI talk." Perfect for understanding real-world AI implementation challenges and successes.

AI Reality Check: While Salesforce showcases Agentforce 2.0, conversations here reveal the practical challenges of AI adoption—cost concerns, Data Cloud requirements, and the execution gap.

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🚀 The Rocketlane After Party | 5:00 PM - 9:00 PM

Venue: Location shared upon RSVP Who Should Attend: Professional services leaders, project managers, client success professionals Why It Matters: Exclusive evening for professional services leaders. Rocketlane specializes in PS project management—conversations cover resource allocation, project profitability, and client onboarding.

PS Strategy: If you manage Salesforce implementations or consulting practices, this event connects you with peers solving similar challenges around project delivery and resource management.

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🏁 The RevOps Dream Team Happy Hour | 5:00 PM - 9:00 PM

Venue: Some Eats, 186 2nd St. Who Should Attend: RevOps leaders, SalesOps managers, marketing ops professionals Why It Matters: Traction Complete hosts the RevOps Dream Team event. If you're managing revenue operations, this is THE networking opportunity with peers tackling similar challenges.

RevOps Focus: Conversations often cover pipeline optimization, forecasting accuracy, and cross-functional alignment between sales, marketing, and customer success teams.

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🌐 TELUS Digital All Industries Happy Hour | 5:00 PM - 8:00 PM

Venue: 2nd Floor @ Hotel Zetta, 55 5th St. Who Should Attend: Cross-industry professionals, customer experience leaders, digital transformation specialists Why It Matters: All-industries event means diverse perspectives. Great for exploring how different industries approach similar Salesforce challenges.

Cross-Industry Insight: Financial services professionals learn from retail implementations. SaaS companies discover manufacturing best practices. Cross-pollination of ideas often sparks innovation.

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🌉 Skyline Synergy: Networking with a View | 5:30 PM - 9:30 PM

Venue: The View Lounge (Marriott Marquis), 780 Mission St. Who Should Attend: Enterprise professionals, AWS/cloud architecture specialists, customer experience leaders Why It Matters: 360-degree views of San Francisco + live jazz + hosted by Concentrix, AWS, and Genesys. Perfect for enterprise-scale conversations about cloud architecture and omnichannel customer experience.

Enterprise Focus: If you're managing large-scale Salesforce implementations (500+ users), this event connects you with professionals handling similar complexity around multi-cloud integrations and global deployments.

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🎸 Jumpstart Jam @ The Hotel Utah Saloon | 7:00 PM - 10:00 PM

Venue: The Hotel Utah Saloon, 500 4th St. Who Should Attend: Music lovers, creative professionals, community builders Why It Matters: Open-mic takeover celebrating innovation and connection. Relaxed atmosphere for authentic conversations away from formal networking events.

Creative Networking: Some of the best connections happen in unexpected places. The casual vibe here often leads to serendipitous conversations and creative partnerships.

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☁️ Head in the Clouds – Hosted by Cvent | Splash & AdRoll | 7:00 PM - 10:00 PM

Venue: Ula, 450 Post St. Who Should Attend: Marketers, event professionals, demand generation specialists Why It Matters: "Float away from the Moscone madness" with fellow marketers. Cvent/Splash specializes in event marketing—perfect for demand gen professionals exploring event-led growth strategies.

Marketing Innovation: Conversations often cover event attribution, hybrid event strategies, and maximizing event ROI—critical for marketers managing Dreamforce-style events throughout the year.

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🕵️ Exclusive Dreamforce After Party with Uptima and DocuSign | 7:30 PM - 10:30 PM

Venue: Bourbon & Branch (speakeasy), 501 Jones St. Who Should Attend: Contract management professionals, CPQ specialists, sales operations leaders Why It Matters: Secret passcode + hidden bar + bottomless drinks. Uptima and DocuSign specialize in quote-to-cash processes—expect conversations about CPQ implementation and contract lifecycle management.

Quote-to-Cash Expertise: If you're managing pricing complexity, approval workflows, or contract renewals, this event connects you with professionals who've automated these processes.

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Wednesday, October 15: Dreamforce Day 2 & Dreamfest

🤖 AI Unfiltered With Traction Complete | 2:00 PM - 5:00 PM

Venue: Sandbox VR, 767 B Market St. Who Should Attend: RevOps leaders, data professionals, AI strategists Why It Matters: "Not another happy hour, vendor pitch, or hype-driven panel." AI Unfiltered brings together revenue, data, and AI experts for unfiltered conversations about what actually works vs. hype.

AI Reality: While vendors showcase perfect demos, this event reveals real implementation challenges—data quality issues, adoption struggles, and ROI measurement challenges. Perfect for understanding how to navigate AI implementation realistically.

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🎵 The Opening Act: Pre-Concert Happy Hour | 4:00 PM - 6:00 PM

Venue: INSPIRE Lounge, 201 3rd St, Floor 11 Who Should Attend: Dreamfest concert-goers, high-energy networkers, music enthusiasts Why It Matters: Ultimate kickoff to Dreamfest with craft cocktails, elevated bites, and panoramic views. Just steps from Moscone—perfect for pre-show energy building.

Pre-Concert Strategy: Arrive here before heading to Chase Center. Connect with fellow concert-goers, share ride options, and build excitement for Metallica and Benson Boone.

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🍸 Happy Hour With Odaseva | 4:00 PM - 7:00 PM

Venue: Local Edition, 691 Market St. Who Should Attend: Data backup specialists, compliance officers, enterprise admins Why It Matters: Odaseva specializes in Salesforce data management and backup. If you're managing enterprise-scale data (millions of records), this event connects you with data protection experts.

Data Protection: Conversations often cover data backup strategies, disaster recovery, and compliance requirements—critical for organizations managing sensitive customer data.

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💼 Financial Services Happy Hour | 4:00 PM - 7:00 PM

Venue: Dark Bar, Timbri Hotel Lobby, 33 Turk St. Who Should Attend: Financial services professionals, fintech leaders, compliance specialists Why It Matters: Pre-Dreamfest happy hour with Simplus and Infosys—two-minute walk from Chase Center. Perfect for networking before the concert while discussing financial services Salesforce challenges.

Strategic Timing: Close proximity to concert venue means efficient networking without missing Dreamfest. Conversations often cover regulatory compliance and data governance frameworks.

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🥃 Seek & Sip Whiskey in the Jar (Pre-Concert Party) | 4:30 PM - 6:00 PM

Venue: The Harlequin, 68 4th St. Who Should Attend: Rock music fans, whiskey enthusiasts, high-energy networkers Why It Matters: Pre-Metallica party with whiskey tasting and rock ritual vibes. Ad Victoriam creates a high-energy atmosphere perfect for building excitement before Dreamfest.

Rock Energy: If you're attending Dreamfest, this is the perfect warm-up. Connect with fellow Metallica fans, share concert memories, and fuel up for an unforgettable night.

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🎉 Pierce Washington's Sips & Social Happy Hour | 4:30 PM - 6:30 PM

Venue: Novela, 662 Mission St. Who Should Attend: Salesforce consulting professionals, implementation specialists, ecosystem partners Why It Matters: Exclusive pre-concert happy hour with shuttle service to Dreamfest. Pierce Washington is a leading Salesforce consulting partner—perfect for understanding partnership opportunities.

Shuttle Service: Logistics matter at Dreamforce. Free shuttle to Chase Center means stress-free transportation while networking with consulting professionals.

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🎸 Benson Boone and Metallica Headline Dreamfest | 6:00 PM - 9:00 PM

Venue: Chase Center, 1 Warriors Way Who Should Attend: EVERYONE with a Dreamforce badge Why It Matters: Metallica's third Dreamfest appearance + Benson Boone's event debut. This is the flagship Dreamforce party—45,000 attendees celebrating three days of innovation, learning, and community.

Concert Strategy: Arrive early for best positioning. Chase Center offers stunning views and world-class acoustics. This is the culminating community experience that defines Dreamforce culture.

Pro Tip: Wear comfortable shoes (you'll be standing for hours). Bring a portable charger. Connect with new contacts via LinkedIn during set breaks while memories are fresh.

💚 Idealist Consulting Presents: The Engagement Party | 8:00 PM - Late

Venue: Monarch Night Club, 101 6th St. Who Should Attend: Nonprofit professionals, higher ed leaders, social impact advocates Why It Matters: Post-Dreamfest party raising funds for NetHope. Free for nonprofit and higher ed guests—no Dreamforce pass required. Idealist Consulting specializes in nonprofit Salesforce implementations.

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Thursday, October 16: Dreamforce Day 3 & Closing Events

🍀 Salesforce's Soberforce Happy Hour @ Salesforce Tower | 4:00 PM - 7:00 PM

Venue: Salesforce Tower, 415 Mission St. Who Should Attend: Sober community, wellness advocates, anyone preferring alcohol-free networking Why It Matters: Official Salesforce 4th annual Soberforce event with mocktails, nibbles, and music. Celebrating sobriety while closing out Dreamforce.

Inclusive Community: Soberforce demonstrates Salesforce's commitment to inclusive events. Networking quality doesn't require alcohol—meaningful conversations happen here without hangovers tomorrow.

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🚬 Michaelforce's 13th Annual Cigar Shindig | 6:30 PM - Late

Venue: The Cigar Bar & Grill, 850 Montgomery St. Who Should Attend: Cigar enthusiasts, long-time Dreamforce attendees, ecosystem veterans Why It Matters: Widely considered a Dreamforce staple—13 years running. Michaelforce brings together ecosystem veterans for cigars, food, and drinks while reflecting on the week.

Ecosystem Legend: If you want to understand Dreamforce history and culture, this is where the stories emerge. Long-time attendees share insights from 10+ years of Dreamforce evolution.

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All-Week Hangout Zones & Lounges

💰 Dreamforce Revenue Cloud Lounge

Hosts: Neocol, RightRev, Prodly, M3ter When: Tuesday - Thursday Why It Matters: Dedicated space for Revenue Cloud and Product-to-Revenue discussions with engaging sessions throughout the week.

Revenue Focus: If you're implementing Revenue Cloud or managing subscription billing, this lounge offers expert sessions and peer networking around complex revenue recognition challenges.

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📞 Learn and Lounge at the Vonage Hub

Location: Hyatt Regency Downtown SOMA When: All week Why It Matters: Mix of knowledge and networking with food and fun. Vonage specializes in communications—perfect for admins managing telephony integrations.

Telephony Integration: Conversations often cover Salesforce phone system integrations and omnichannel customer communication strategies.

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🏦 The Financial Services Zenn Lounge

Location: Across from Moscone, 201 3rd St. When: All week Why It Matters: Private, curated home base for Financial Services at Dreamforce with parties, sessions, networking, and space to think.

FS Community: Multiple FS-specific events happen here throughout the week. If financial services is your industry, this lounge provides consistent networking opportunities and thought leadership sessions.

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☕ Coffee and Conversations with mindZvue

Location: Marriott Marquis When: All three days plus evening events Why It Matters: Relaxed atmosphere for discussing Salesforce and AI across the three days, with opportunities for deeper conversations in evening settings.

AI Strategy: mindZvue conversations often explore the intersection of AI and Salesforce—perfect for understanding how AI agents transform daily workflows.

Reserve Spots

⚡ TELUS Digital Rest & Recharge Hub

Location: Steps from Moscone When: All day, all three days Why It Matters: Open for breakfast, lunch, drinks, and downtime between sessions. Designed for comfort, conversations, and reset moments.

Recharge Strategy: Dreamforce is exhausting. Having a consistent home base for coffee, charging devices, and regrouping between sessions maximizes your energy throughout the week.

Reserve Spot

How Clientell Transforms Your Dreamforce Experience

Here's the reality: You can't maximize Dreamforce networking when you're firefighting Salesforce issues remotely.

While you're attending sessions and parties in San Francisco, is your Salesforce instance:

• ❌ Accumulating duplicate records that confuse your sales team?
• ❌ Running broken flows that should be automating lead assignment?
• ❌ Generating outdated reports that leadership is making decisions from?
• ❌ Struggling with data quality issues that lose 5-10% of your pipeline?

This is where execution AI changes everything.

The Dreamforce Dilemma: Solved

Traditional Approach:

• Attend Dreamforce → Return to 3 days of backlog → Spend next week catching up → Miss strategic implementation of insights gained

Clientell Approach:

• Before Dreamforce: Deploy Clientell's autonomous agents to handle operational workflows
• During Dreamforce: Agents execute data cleansing, flow maintenance, and report generation 24/7
• After Dreamforce: Return to a Salesforce instance that's cleaner and more optimized than when you left

Real Results from Real Customers

PKG Group (E-Commerce SaaS)

• 800+ admin hours eliminated annually
• 25% increase in lead volume through automated routing
• 40% faster quote-to-cash cycle via workflow automation
• Admin time: Reduced from 40 hours/month to 2 hours/month

Appsmith (Developer Platform)

• 1,800 hours saved quarterly across RevOps team
• 23% faster sales cycles through optimized processes
• Data quality improvement: 95%+ accuracy maintained automatically

Pixis (Marketing AI Platform)

• 10x RevOps efficiency increase
• 3-5% improvement in win rates through optimized processes
• 15-20% increase in seller productivity

Why This Matters for Dreamforce 2025

For Salesforce Admins (64.7% say Salesforce is too complex): While you're learning about Einstein for Flow and Agentforce 2.0 at sessions, Clientell's Flows Agent is building automation in your instance. You return to deployed workflows, not backlog.

For RevOps Leaders (spending 60+ hours monthly on admin tasks): While you're networking at The RevOps Dream Team Happy Hour, Clientell's Data Management Agent is deduping records and enriching incomplete data. Your pipeline visibility improves while you're building strategic partnerships.

For Executives (71% of sales time wasted on non-selling tasks): While you're discussing AI strategy at Milestone Technologies' Luxury Happy Hour, Clientell's Admin Agent is handling user provisioning and permission management. Your team focuses on selling, not admin work.

Agentforce vs. Clientell: Better Together

Agentforce (Salesforce's AI agent platform):

• Handles customer-facing conversations
• Optimized for sales and service interactions
• Requires Data Cloud (additional cost)
• Charged per conversation ($0.10 per action)

Clientell (Operational execution AI):

• Handles internal operational workflows
• Optimized for bulk operations and admin tasks
• Works without Data Cloud dependency
• Predictable flat pricing

The Reality: You need both. Agentforce for front office (customer conversations). Clientell for back office (operational execution).

Maximize Your Dreamforce ROI: Strategic Tips by Persona

For Salesforce Administrators

Before Dreamforce:

1. ✅ Deploy Clientell's Data Management Agent to handle data cleansing while you're away
2. ✅ Document your top 3 backlog items you want solved by week's end
3. ✅ Pre-book booth demos with vendors solving your specific pain points
4. ✅ Join Trailblazer Community groups to identify must-attend sessions
5. ✅ Download session slides via Salesforce+ app for offline reference

During Dreamforce:

1. 🎯 Prioritize: Admin Keynote (Tuesday 3:30 PM) and Admin Meadow hands-on workshops
2. 🤝 Network strategically: Gearset's Newcomers Sunshine Stroll, BlazerFest Kick Off, SF Ben Hub
3. 📸 Document insights: Take photos of slide decks, collect business cards, note implementation ideas
4. 💡 Ask specific questions: "How did you reduce flow debugging time by 40%?" vs. "Tell me about your job"
5. ⏰ Balance energy: Schedule downtime at TELUS Digital Rest & Recharge Hub

After Dreamforce:

1. ✅ Review data quality improvements Clientell agents executed while you were away
2. ✅ Implement top 3 learnings within 48 hours (while momentum is fresh)
3. ✅ Follow up with new contacts within 7 days with specific collaboration ideas
4. ✅ Share insights with your team via internal presentation or documentation
5. ✅ Calculate ROI of automated workflows vs. manual approaches

For RevOps & SalesOps Professionals

Before Dreamforce:

1. ✅ Set up Clientell's RevOps Agent to handle pipeline analysis and reporting while traveling
2. ✅ Prepare "revenue operations challenges" talking points for networking conversations
3. ✅ Research vendors solving your specific pipeline optimization challenges
4. ✅ Block calendar for strategic thinking time between high-energy events
5. ✅ Create target list of 10 professionals you want to connect with (use LinkedIn to identify)

During Dreamforce:

1. 🎯 Prioritize: Agentforce Keynote (Tuesday 9:00 AM), Revenue Cloud Lounge sessions, AI Unfiltered
2. 🤝 Network strategically: The RevOps Dream Team Happy Hour,Clientell Dreamforce Raffle, Traction Complete AI Unfiltered
3. 📊 Collect ROI data: Ask peers about measurable results from tool implementations (not just features)
4. 💬 Share candidly: The best connections come from vulnerability—share your actual challenges, not polished success stories
5. 🎸 Don't skip Dreamfest: Some of the best RevOps relationships form during concert conversations

After Dreamforce:

1. ✅ Analyze forecasting improvements from Clientell's automated reporting during your absence
2. ✅ Build business case for tools discovered at Dreamforce (use ROI frameworks from conversations)
3. ✅ Schedule 1:1s with new connections for deeper collaboration discussions
4. ✅ Implement quick wins within 30 days to maintain momentum
5. ✅ Document lessons learned for future conference attendance (what worked, what to skip next time)

For C-Suite & GTM Leaders

Before Dreamforce:

1. ✅ Ensure Clientell's Admin Agent is handling routine user management while you're focused on strategic conversations
2. ✅ Define success metrics: "3 strategic partnerships" or "5 board-level insights on AI transformation"
3. ✅ Research exclusive invite-only events aligned with your goals (pre-book when possible)
4. ✅ Prepare 30-second company vision statement for networking introductions
5. ✅ Delegate Dreamforce session attendance to team members for broader coverage

During Dreamforce:

1. 🎯 Prioritize: Main keynote with Marc Benioff, Outdoo's Sales Leadership Dinner, Wine Pairing with Mutiny
2. 🤝 Network strategically: Focus on intimate executive dinners and lounges over large parties (deeper conversations)
3. 💼 Qualify partnerships: Ask about customers similar to your scale, implementation timelines, and measurable ROI
4. 🧠 Think strategically: Use The Financial Services Zenn Lounge for quiet reflection between events
5. 📱 Capture insights immediately: Voice memos or quick notes after key conversations (memory fades fast)

After Dreamforce:

1. ✅ Review operational metrics—did Clientell maintain or improve data quality and process compliance during your absence?
2. ✅ Follow up with strategic contacts within 3 days (executives expect fast follow-up)
3. ✅ Share board-level insights via executive summary for leadership team
4. ✅ Evaluate vendor partnerships against defined ROI criteria
5. ✅ Calendar planning session to implement top 3 strategic initiatives discovered at Dreamforce

Essential Dreamforce Survival Tips

Logistics & Comfort

🚶‍♀️ Comfortable Shoes Are Non-Negotiable You'll walk 5-8 miles daily. Moscone Center alone is massive. Wear broken-in, supportive shoes—not new ones.

🧥 Layer for San Francisco Weather October SF weather: 55-70°F. Morning fog, afternoon sun, evening chill. Bring layers you can remove/add easily.

🔋 Portable Charger Is Essential Your phone will die by 2 PM daily. Bring high-capacity portable charger (20,000+ mAh) and charging cable.

💧 Stay Hydrated San Francisco is drier than you think. Bring a refillable water bottle. Dehydration + networking + walking = exhaustion.

🍽️ Eat Real Meals Conference snacks aren't enough. Block time for actual meals or you'll crash by Day 2. Recommendation: Use lounge spaces for proper lunch breaks.

Networking Strategy

📱 LinkedIn Mobile App Is Your Friend Connect with people immediately after conversations while memories are fresh. Include a personal note: "Great discussing [specific topic] at [specific event]."

📇 Business Card Alternative Many people don't carry business cards anymore. QR codes to LinkedIn profiles work better. Create yours via LinkedIn app → My Code.

🎯 Quality Over Quantity 10 meaningful conversations > 100 badge scans. Focus on building relationships, not collecting contacts.

📝 Take Notes Immediately Voice memo or quick note after each significant conversation. Include: Person's name, company, specific challenge discussed, follow-up action item.

⏰ Schedule Follow-Ups During Dreamforce Block 30 minutes each evening to send follow-up messages while conversations are fresh. Waiting until after Dreamforce = 50% lower response rates.

Session Strategy

📅 Pre-Book High-Demand Sessions Popular sessions fill fast. Pre-book via Dreamforce mobile app as soon as agenda is released.

🎥 Recorded Sessions Most sessions are recorded and available via Salesforce+ post-event. Don't stress about missing sessions—prioritize networking instead.

🎓 Certification Study Groups Trailblazer Community organizes study groups during Dreamforce. If you're pursuing certifications, these are goldmines for exam prep tips from certified professionals.

Health & Wellness

😴 Sleep Is Strategic Dreamforce FOMO is real, but attending every party until midnight = burnout by Day 2. Choose 1-2 late events maximum. Your networking quality depends on energy levels.

🍺 Pace Yourself Free drinks at every party. Tempting. But hangovers kill productivity. Strategy: Alternate alcoholic drinks with water. Your future self will thank you.

🧘 Mental Breaks Matter Introvert? Schedule breaks at quiet lounges. Even extroverts need downtime. The TELUS Digital Rest & Recharge Hub exists for this reason.

🏃 Morning Exercise Consider joining Gearset's Newcomers Sunshine Stroll or a morning run along the Embarcadero. Exercise + networking + vitamin D = better conference experience.

Technology & Apps

📱 Essential Apps

• Dreamforce Mobile App: Session schedule, maps, networking
• Salesforce+: Recorded sessions, keynotes on-demand
• LinkedIn: Immediate connection follow-ups
• Maps.me or Google Maps: SF navigation (download offline maps)
• Uber/Lyft: Transportation between venues

📶 Wifi Strategy Moscone Center wifi is notoriously spotty with 45,000 users. Download session materials in advance. Consider hotspot as backup.

📸 Content Strategy Post real-time updates to LinkedIn/Twitter with #DF25 hashtag. Tag vendors and new connections. Social engagement during conference = higher post-conference response rates.

Budget Planning

💰 Expected Costs

• Hotel: $300-500/night downtown SF (book early for better rates)
• Food: $80-120/day (breakfast, lunch, coffee, dinner)
• Transportation: $30-50/day (Uber/Lyft between venues)
• Incidentals: $50/day (coffee, snacks, emergency purchases)
• Total: $1,500-2,500 for 4 days (excluding flight and conference badge)

💡 Budget Hacks

• Free food at parties: Most networking events include appetizers/full meals
• Lounge access: Many lounges offer free breakfast/lunch (Revenue Cloud Lounge, Financial Services Zenn Lounge)
• BART from airport: $10.15 vs. $50+ Uber (45 minutes to downtown)
• Walk between events: SF is walkable—save Uber costs for late-night parties

Post-Dreamforce Planning

📊 ROI Documentation Track connections made, partnerships explored, and insights gained. Present to leadership within 1 week while memories are fresh.

🎯 Implementation Timeline Create 30-60-90 day plan for implementing Dreamforce learnings. Without structure, insights fade into daily firefighting.

🤝 Relationship Nurturing Top performers schedule monthly check-ins with key Dreamforce connections. Relationships compound over time—not just transactional event networking.

📚 Knowledge Sharing Present Dreamforce insights to your team. Share session recordings, handouts, and strategic recommendations. Your $2,500 investment benefits entire team.

Why Clientell at Dreamforce 2025 Matters

Visit Clientell at Booth #303

While Salesforce unveils Agentforce 2.0 and Einstein for Flow, we're demonstrating something fundamentally different: AI that doesn't just suggest—it executes.

What you'll see at Booth #303:

🔄 Live Data Cleansing Watch 15,000 duplicate records dedupe in real-time on actual Salesforce instances. Not demos—real execution.

⚡ Flows Built Through Conversation Tell Clientell's agent: "Build lead routing by territory." Watch it deploy tested flows in your instance—no Flow Builder, no clicking.

📊 Reports Generated Autonomously "Create dashboard showing pipeline by stage and rep." Instant deployment. No manual chart configuration.

🎁 Exclusive Dreamforce Offer Stop by Booth #303 for: ✅ Free Pro Plan for 1 month (normally $99/month) ✅ Gucci bag giveaway (limited quantities) ✅ ROI assessment for your specific use case

Pre-book your booth demo: Only 50 slots available. First 20 bookings get priority luxury bag selection. Clientell Dreamforce Raffle

The Execution Gap: Solved

Here's what Salesforce won't tell you at Dreamforce 2025:

Agentforce 2.0 Gap #1: Bulk Operations Agentforce is optimized for conversational interactions (one-at-a-time). Clientell handles bulk operations—deduping 15,000 records, updating 5,000 opportunities, merging 200 accounts—in minutes.

Agentforce 2.0 Gap #2: Data Cloud Dependency Advanced Agentforce features require Data Cloud (additional $thousands monthly). Clientell works with your existing Salesforce—no hidden costs.

Agentforce 2.0 Gap #3: Setup Complexity Agentforce requires weeks of configuration by certified professionals. Clientell deploys in hours—simple conversational interface.

Agentforce 2.0 Gap #4: Pricing Unpredictability Agentforce charges per conversation ($0.10/action). Costs spiral with usage. Clientell offers flat, predictable pricing you can budget.

See the Difference: Execution vs. Suggestion

At Booth #303, we'll demonstrate the difference in real-time:

Scenario 1: Data Quality Issue

• AI Assistant approach: "You should create a duplicate rule, then use Data Loader to export records, manually review in Excel, and merge using the Salesforce merge tool. Here's the documentation..."
• Clientell approach: "15,832 duplicates cleaned and merged. Data quality: 97.3%." ✅ Done.

Scenario 2: Workflow Automation

• AI Assistant approach: "Build a record-triggered flow with decision elements for territory assignment. Configure criteria like this... Test in sandbox first... Deploy to production once validated..."
• Clientell approach: "Lead routing flow deployed and tested. Assigning leads by territory starting now." ✅ Done.

Scenario 3: Executive Reporting

• AI Assistant approach: "Create a new report, select opportunities object, filter by close date, group by stage, add sum of amount... Create a dashboard with 3 components... Refresh permissions..."
• Clientell approach: "Q3 pipeline dashboard deployed. 47 opportunities totaling $2.3M analyzed by stage, rep, and region." ✅ Done.

This is the difference between AI that suggests and AI that executes.

Your Dreamforce 2025 Success Blueprint

Timeline: Before, During, After

4 Weeks Before Dreamforce (September 16-October 13)

• ✅ Deploy Clientell's AI agents to automate workflows during your absence
• ✅ Pre-book high-value networking events from this guide (limited capacity events fill fast)
• ✅ Research attendees you want to connect with (LinkedIn search: "Dreamforce 2025" + "RevOps" or "Salesforce Admin")
• ✅ Download Dreamforce mobile app and customize session schedule
• ✅ Book downtown SF hotel within walking distance of Moscone (Hotel Zetta, Marriott Marquis, or W San Francisco recommended)
• ✅ Review Salesforce implementation best practices to prepare for technical conversations

During Dreamforce (October 14-16)

• ✅ Follow this guide for party/event selection based on your persona and goals
• ✅ Visit Clientell Booth #303 for live execution AI demonstration
• ✅ Connect with new contacts on LinkedIn immediately after conversations (include personal note)
• ✅ Take photos of slides, collect resources, document insights in real-time
• ✅ Balance high-energy networking with strategic rest at lounge spaces
• ✅ Attend Dreamfest (Wednesday evening)—it's the community experience that defines Dreamforce culture

1 Week After Dreamforce (October 17-24)

• ✅ Follow up with all key connections within 7 days (response rates drop 50% after 1 week)
• ✅ Review Clientell's automation results during your absence (data quality improvements, workflows deployed, reports generated)
• ✅ Present Dreamforce learnings to your team with specific implementation recommendations
• ✅ Schedule trials with top 3 vendors that solve your most painful challenges
• ✅ Document ROI of Dreamforce attendance (connections made × potential value, insights gained × implementation impact)

30-60-90 Day Plan (October-December)

• ✅ Implement quick wins from Dreamforce insights within 30 days
• ✅ Launch strategic initiatives discovered at networking events within 60 days
• ✅ Measure measurable improvements from new approaches within 90 days
• ✅ Maintain relationships with monthly check-ins (don't let connections go cold)
• ✅ Calculate actual ROI: time saved via automation, revenue improvements via optimized processes, career advancement via strategic connections

Conclusion: The Future of Salesforce Work Is Execution, Not Suggestion

Dreamforce 2025 will showcase the "Agentic Enterprise"—where AI agents work alongside humans to execute workflows autonomously. But there's a critical distinction that most attendees will miss:

Agentforce handles conversations. Clientell handles operations.

While you're networking at FutureShock 2.0, attending the Admin Keynote, or rocking out at Dreamfest with Metallica, your Salesforce instance is either:

❌ Accumulating backlog → Data quality declining, flows breaking, reports outdating ✅ Executing autonomously → Data cleansing happening, workflows optimizing, reports updating

The choice is yours.

64.7% of Salesforce admins say the platform is too complex. RevOps leaders spend 60+ hours monthly on manual Salesforce work. Sales teams waste 71% of their time on non-selling activities. What if you could reclaim those hours for strategic work?

This is what execution AI delivers. This is what Dreamforce 2025 should be about—not just learning about AI agents, but experiencing AI agents that actually execute.

Ready to Transform Your Dreamforce Experience?

Three Ways to Get Started:

1️⃣ Visit Clientell at Booth #303

• See execution AI live on real Salesforce instances
• Get personalized ROI assessment for your org
• Claim your exclusive Dreamforce offer: Free Pro Plan + Luxury bag

Pre-Book Your Booth Demo → (Limited 50 slots)

2️⃣ Discover How Execution AI Works Learn how autonomous agents eliminate 800+ admin hours annually:

• Your Ultimate Guide to Salesforce Flow Builder
• Salesforce Implementation Playbook: Everything You Need to Know
• The Truth About Salesforce Admin Certification

3️⃣ Start Your Free Trial Today Deploy Clientell's AI agents before Dreamforce. Return from San Francisco to a cleaner, more optimized Salesforce instance.

Start Free Trial →

See You at Dreamforce 2025! 🎉

October 14-16, Moscone Center, San Francisco

Whether you're a Salesforce admin managing 100+ users, a RevOps leader scaling operations, or an executive seeking strategic partnerships—this guide ensures your Dreamforce 2025 ROI is about connections, not configurations.

Bookmark this guide. Share with your team. Pre-book your events.

And remember: The Clientell AI doesn't just suggest what to do. It executes.

Related Resources:

• Top 10 Salesforce Consulting Partners
• Salesforce Admin's Toolkit
• How to Become a Salesforce Architect
• Average Salary of Salesforce Admin

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